Peter WiltshireGroup Sales and Marketing Director
Nine Entertainment Co.
As Group Sales and Marketing Director, Peter is responsible for the overall revenue performance of Nine Entertainment Co.
Peter commenced his media career with Media Sales Network in Adelaide in 1989 where he held a variety of sales roles, before eventually accepting the position of Group Sales Manager with Network Ten in Melbourne, in 1996.
By 2001 Peter had joined Southern Cross Broadcasting as National Sales Director, going on to lead a highly successful sales force that would grow to over 350 staff, across 40 locations Australia wide. Within a two year period Peter delivered significant revenue growth well ahead of the market. In this extraordinarily diverse role, Peter held responsibility for revenues across assets that spanned metropolitan radio, metropolitan and regional television and other related businesses. His reputation and passion for television and media was firmly established.
In 2006 Peter joined the Nine Network as Network Sales Director, relocating to Sydney. The role was expanded in 2008 to Director of Sales and Marketing, adding responsibility for brand and digital strategy, social media and portal management, consumer, trade and community marketing.
Proud of the networks significant achievements and journey that has lead to a resurgence of Nine, along with the creation of Australia’s most successful new channel, GO!, complimented by GEM, Peter continues to blend his passion for media.
Peter was recently appointed Group Sales and Marketing Director, Nine Entertainment Co.