Joe Pollard - Independent Non-Executive Director
Joe Pollard began her career over 29 years ago working for J. Walter Thompson Advertising in Sydney as a Media Planner. She also worked in the London and Hong Kong offices becoming a Media Director in 1992.
From 1996 to 2004, Joe worked for Nike Inc in the United States where she held the position of Global Director of Media, Digital and Content. Joe managed Nike’s media investments on a global basis, ran Nike’s digital efforts through nike.com and established their branded content division. In 2004, she transferred to Nike Japan as Marketing Director to manage Brand Strategy, Sports Marketing Advertising, Corporate Communications, Digital and Retail Marketing.
In 2006, Joe returned home to Australia and joined PBL Media, now Nine Entertainment Co., the largest integrated media company in Australia. As Sales and Marketing Director for the group, Joe was responsible for both functions across Nine Network, ACP Magazines, Ticketek and ninemsn as well as expanding PBL Media services into integrated marketing solutions.
From 2008 to September 2011, Joe was appointed CEO of ninemsn, a joint venture between Nine Entertainment Co and Microsoft. With over 400 employees based in Sydney, Melbourne, Brisbane, Perth & Auckland, ninemsn is Australia’s largest online publisher. Joe also served as a board member for ninemsn, ISelect, IAB, AANA and the ABCN (Australian Business Community Network). After a 9-month career break, Joe joined Publicis Mojo Australia as CEO.